We partnered to create a series of consumer catalogs to drive awareness and broaden the reach for ASICS Women’s products, influence consumers to shop online, and a target new/younger consumer. From concept to completion our job included design, lifestyle photography, and copy writing.
Art Direction + Design: Edward Davis and Natalya Sariashvili, Devin Dailey
Copywriting: Rachel Maniago
Wardrobe: JAK - Jessica + Kelly
Set Stylist: Canoe - Dane Johnson
Models: Tia Alexander, Whitney Wagner, Holly Graves, Leila Thomas
Beauty: Mary Curren + James Mooney