Quiksilver Last Days of Summer

Conceptualized and created Brand Campaign imagery to be used across key platforms, including retail, print and digital media, website, PR, and social media.

 

Credits:

Photographer: Melodie McDaniels
Film + Edit: Wyatt Seaverns
Agency: Urchin & Associates
Wardrobe: Heidi Bivens
HU: Daniel Martin
 
 
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QSW The Life

Conceptualized, created and launched Brand Campaign across key platforms, including lookbooks, retail, print and digital media, website, PR, and social media.

 

CREDITS:

Photographer: Hilary Walsh (Studio) + Andrew Paynter (Scenics)
Film + Edit: Wyatt Seaverns
Production: Michelle Chaudoir  - MCC Productions
Wardrobe: Michelle Tomaszewski
HMU: Jennifer Pitt + Coleen
 
 
 
 
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RVCA "Anywear" Swim

Conceptualized, created and launched “Anywear” Swim Campaign across key platforms, including catalogue, retail, print and digital media, website, PR, social media, advocate program and social influencers. 

 

Credits:

Photographer: Sylve Colless
Production: Summerjax
Wardrobe: Tal Kohen
Models: Riley Hillyer and Gina Buldorini for Photogenics
Beauty: Caroline Ramos for JK Partners
 
 
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Quiksilver The Outerlands

Conceptualized, created and launched Brand Campaign across key platforms, including linebooks, retail, print and digital media, website, PR, and social media.

 

Credits:

Photographer: Hilary Walsh (Studio) + Andrew Paynter (Scenics)
Film + Edit: Wyatt Seaverns
Production: Michelle Chaudoir  - MCC Productions
Wardrobe: Michelle Tomaszewski
HMU: Jennifer Pitt + Coleen
 
 
 
 
 

Quiksilver
The Simple Things

In 1969, two Torquay locals, Alan Green and John Law, turned making boardshorts in their garage to one of the largest apparel companies in the world. In 2010, seeing the opportunity to introduce the brand to females, Quiksilver launched a line of “modern coastal classics with a twist” for young women. 

From conception through to a prospering $25 Million dollar global brand two years later, we shaped the story, messaging, branding, packaging, retail experience and marketing for 10 consecutive seasons. 

 

Credits:

Photographer: Melodie McDaniels
Producer: Michelle Chaudoir  - MCC Productions
Design Agency: Urchin & Associates
Stylist: Michelle Tomaszewski
Make-up: Jennifer Pitt
 
 
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RVCA Early Mornings 

Conceptualized and created Brand Campaign imagery to be used across key platforms, including retail, print and digital media, website, PR, and social media.

 

CREDITS:

Photographers: Andrea DoSouto
Production: Summerjax
Wardrobe: Tal Kohen
Set Stylist: Dominic Muller
Models: Yvonne Logan + Helena
 
 
 
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RVCA Summer in San Pedro

Conceptualized, created, and implemented Brand Campaign used across key platforms, including retail, print and digital media, website, PR, and social media.

 

Credits:

Photographer: Tobin Yelland
Producers: Summerjax
Wardrobe: Tal Kohen
Beauty: Caroline Ramos
Model: Lera and Mahina
 
 
 
 
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ASICS Pop Life

We partnered to create a series of consumer catalogs to drive awareness and broaden the reach for ASICS Women’s products, influence consumers to shop online, and a target new/younger consumer. From concept to completion our job included design, lifestyle photography, and copy writing. 

 

SERVICES:

Creative Direction, Catalogue Design + Photography Art Direction

Credits:

Art Direction + Design: Edward Davis + Natalya Sariashvili
Copywriting: Rachel Maniago
Photographers: JUCO
Production: Summerjax
Wardrobe: Tal Kohen
Set Stylist: Dominic Muller
Models: Jessika Villeges, Tia Alexander, Olivia Pickren, Sierra Q., Lisa Sheldon
Beauty: Tara Jean and Danielle Decker for JK Artists
 
 
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Asics Fall

We partnered to create a series of consumer catalogs to drive awareness and broaden the reach for ASICS Women’s products, influence consumers to shop online, and a target new/younger consumer. From concept to completion our job included design, lifestyle photography, and copy writing. 

 

Credits:

Art Direction + Design: Edward Davis and Natalya Sariashvili, Devin Dailey
Copywriting: Rachel Maniago
Photographers: JUCO
Production: Summerjax
Wardrobe: JAK - Jessica + Kelly
Set Stylist: Canoe - Dane  Johnson
Models: Tia Alexander, Whitney Wagner, Holly Graves, Leila Thomas
Beauty: Mary Curren + James Mooney
 
 
 
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RVCA Tahiti Pearson

Mini campaign for RVCA x Tahiti Pearson collaboration.

 

Credits:

Images: Olivia Malone
Wardrobe: Heidi Bivens
Model: Yvonne Logan for the Lions
Hair: Ashley Lynn Hall for Art Department
Beauty: Ashley Rose for Exclusive Arts Agency
 
 
 
 
 
 

Vans Iconoclash

Conceptualized, created and launched Brand Campaign across key platforms, including lookbooks, retail, print and digital media, website, PR, and social media.

 

Credits:

Photographer: Hilary Walsh 
Production: In-House
Styling: Leah Adicoff
 
 
 
 
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Vans Spring 2016

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Credits:

Images: Tiger Tiger

Creative Direction: Amy Osburn

Wardrobe: Deana Anais

Model: Ema for Vision Los Angeles

Hair: Ashley Lynn Hall for Art Department

Beauty: Dana Delaney for The Rex Agency using Face Atelier

 
 
 
 

Roxy Sand in Your Pocket

Brand Campaign.

 

Credits:

Photographer: Hilary Walsh
Film + Edit: Wyatt Seaverns
Art Direction: Tevis Houston
Wardrobe: Emily Current + Meritt Ellio
Model: Ashley Perich 
HMU: Jennifer Pitt
 
 
 
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