Transcending the boundaries of traditional action sports apparel, RVCA is a design–driven lifestyle brand free from passing trends. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture.

Feeling great momentum with their women’s line, we were tapped to work as the in-house creative and marketing team to solidify a clear and consistent voice, image and direction for the women’s division of the company – giving it a unique identity while still remaining true to the brand’s foundation, the balance of opposites. Over the course of two years, we unified all women’s subdivisions under one vision and saw growth upwards of 14% across multiple channels, as well as record-breaking swim sales.

 

 
Screen Shot 2017-09-19 at 11.27.42 AM.png
 
 

RVCA Content Creation

 
 

RVCA Denim Campaign

Conceptualized and executed viral DIY Denim campaign, tapping into RVCA’s Advocate and Artist network to create signature styles for a special edition lookbook, exclusive ecomm offering, and social content. Further augmented the DIY concept via targeted posts by social influencers and editorial seeding program, enhancing and building equity into RVCA’s denim program. 

View Project

Screen Shot 2017-09-19 at 11.27.42 AM.png

 

RVCA “Anywear” 

Swim Campaign

Conceptualized, created and launched “Anywear” Swim Campaign across key platforms, including catalogue, retail, print and digital media, website, PR, social media, advocate program and social influencers. Resulted in record-breaking swim sales online in spring and summer and a 50% growth rate on social during the campaign period. Key marketed style sold out completely, was re-ordered and sold out again in the consecutive season.

View Project

RVCA_S3_TAHITI_LOOK_03_0113.jpg
Screen Shot 2017-09-19 at 11.27.42 AM.png